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Shaun White at the Winter Olympics 2010

Shaun White at the Winter Olympics 2010
January 31, 2010 Ignacio Fiallos

The Winter Olympics are starting this Feb 22 in Vancouver. There will be many stars that shine and come to our consciousness. One, Shaun White, is already the Olympic’s biggest star and his star is going to continue to rise.

Shaun White was on 60 minutes this Sunday, and he said what all great athletes will state: When the pressure comes, I just turn off my mind and stop thinking-I just react.

That is a great lesson for business and sales. When the pressure comes, stop over thinking. Do what your training has alowed you to do-react under pressure. It may not get you a gold medal, but it will give you a winning portfolio.

Dr. Gregg Steinberg is a sport psychologist to many professional athletes, motivational speaker, business keynote speaker and sales training speaker. To see more about mental toughness strategies and going Full throttle in your sales, business and life, go to and see his new book, Full Throttle on

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