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How Can the Saints save New Orleans?

How Can the Saints save New Orleans?
February 9, 2010 Ignacio Fiallos

Sport psychology has a term for fandom: BIRGing; This stands for Basking in Reflected Glory. When you identify with a team, and your team wins, you feel some of the glory.

We all know that after Hurrican Katrina, residents of New Orleans need to feel some glory and pride.

Well, the Saints provided that to its residents the past Sunday with their win over the Colts. Let us hope that this pride and glory will help rebuild a city that needs to get some good feelings back!

Find your passion, create a plan, make the commitment,

Dr. Gregg

See more about BIRGing in my new book, Full Throttle(Wiley, 2009).

Dr. Gregg Steinberg is a sport psychologist to many professional athletes, motivational speaker, business keynote speaker and sales training speaker. To see more about mental toughness strategies and going Full throttle in your sales, business and life, go to and see his new book, Full Throttle on


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