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Tiger Woods as a brand

Tiger Woods as a brand
December 11, 2009 Ignacio Fiallos

A recent study reported by Brian Williams on NBC said that 91% of people would not change their buying patterns, regardless of Tiger’s transgressions.

Success sells according to Brian Williams. But Tiger Woods is much more than a brand-He is the face of Golf, and he has now hurt a sport that has boomed over the last 20 years, partly because of him.

Let us hope that Tiger does not hurt the great sport he loves-and I love!

Dr. Gregg Steinberg is a motivational speaker, business keynote speaker and sales training speaker. To see more about going Full throttle in your sales, business and life, go to and see his new book, Full Throttle on


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