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Charlie Sheen-You are your brand

Charlie Sheen-You are your brand
December 26, 2009 Ignacio Fiallos

I love 2 1/2 Men. It has great acting and great characters, one being Charlie Sheen playing Charlie, a womanizer-of course that is just acting-or is it?

As I write this blog, Charlie Sheen sat in a jail over Christmas for a domestic voilence charge. While not proven as of this date, it shows how some celebrities do not worry about their brand-their image that they want to always portray-ala Tiger Woods saga.

Charlie Sheen-you are your brand-if it is found out that you were arrested for domestice violence, your brand will be forever tarnished, and everyone will look at you differently.

People in business, sales or someone in a leadership position must always be concerned about their brand- which is how they act and behave at all times-never let your brand be tarnished and you will be successful.

Dr. Gregg Steinberg is a motivational speaker, business keynote speaker and sales training speaker. To see more about going Full throttle in your sales, business and life, go to and see his new book, Full Throttle on


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